Qiqihar numerical control training school

Use different methods to capture and highlight the unique characteristics of a product or theme，Make it clear，Put these features in the main visual part of the advertising screen，Or for drying treatment，So that the audience can feel the moment they touch the text picture，Generate attention and visual interest，To achieve the promotion purpose of stimulating the desire to buy。In advertising performance, these characteristics should be highlighted and rendered, generally by the unique personality image of the product with personality, the manufacturer's corporate logo, the product's trademark, etc., to determine。Highlighting is also a very commonly used expression technique that we commonly use, which is one of the important methods to highlight the theme of advertising, and has a performance value that can not be ignored。

Qiqihar numerical control training school

This stage is accompanied by a relatively long-term process, your design level may be very unstable, you are sometimes confused, sometimes happy, with a lot of practice and the design of the whole operation process gradually mastered, began to mature designers。It is clear that design is commercial art design rather than pure art, design = business + technology + art.First of all, the purpose is different: art is the work of the artist, is the sublimation and expression of their own ideas, design is the means of commodity sales, is to meet the needs of consumers。It is important to understand that two very clear concepts can often be confused。Many designers have just come to work, often follow their own feelings, feel that my design is good, but by the customer's frown, or be eliminated by the design director, or more from the perspective of consumers, customers and the market to consider。

Qiqihar numerical control training school

Some names such as: Graphic design (graphisdesign) visual communication design, decoration design, architectural decoration design...，This may have a lot to do with the characteristics of graphic design，Because design is everywhere, graphic design is everywhere，From a range of printing is related to graphic design，In terms of function, "the act of adjusting vision to a certain extent through the human body."，Call it visual communication，Use visual language to convey information and express ideas，On the other hand, decoration design or decoration art design is recognized as a highly inaccurate name，one-sidedness。In understanding the scope and connotation of graphic design, let's look at the classification of graphic design, such as image system design, font design, book binding design, line catalog design, packaging design, poster/poster design...It can be said that there are as many designs as there are needs。

Qiqihar numerical control training school

Graphic design mainly includes the design and production of fine art typesetting, print advertising, posters, light boxes, etc。Employment trend: newspapers, magazines, publishing and other mass media, advertising companies and other related industries。Engaged in graphic design work, the technical difficulty of each company requires different grades, the working time is more unstable, the creation speed is required, and the demand for talents is also relatively large。The main courses of graphic design include: plane composition, color composition, three-dimensional composition, perspective, sketch, watercolor, PHOTOSHOP, ILLUSTRATOR, CORELDRAW, etc。

Qiqihar numerical control training school

Designing diversified knowledge structure must require designers to have diversified knowledge and information acquisition methods。From the point, line, surface understanding, learn to master the plane composition, color composition, three-dimensional composition, perspective and other foundations;We need to have objective visual experience, establish the basis of rational thinking, master the physiological laws of vision, and understand the concept of design elements。One of the top 10 skills a design graduate should possess is: "Good sketching and the ability to draw freehand，A designer should have the ability to express visual graphics quickly and freely，Painting art is the source of design，A design sketch is a paper form of an idea，We have reason to believe，Drawing is the foundation of graphic design，Graphic design is the foundation of design!"