Mudanjiang e-commerce training professional school

Use different methods to capture and highlight the unique characteristics of a product or theme，Make it clear，Put these features in the main visual part of the advertising screen，Or for drying treatment，So that the audience can feel the moment they touch the text picture，Generate attention and visual interest，To achieve the promotion purpose of stimulating the desire to buy。In advertising performance, these characteristics should be highlighted and rendered, generally by the unique personality image of the product with personality, the manufacturer's corporate logo, the product's trademark, etc., to determine。Highlighting is also a very commonly used expression technique that we commonly use, which is one of the important methods to highlight the theme of advertising, and has a performance value that can not be ignored。

Mudanjiang e-commerce training professional school

Graphic design includes six categories, which are: logo design (logo design, trademark design);Packaging design;VI design;Advertising design;Poster design;Album design。Graphic design, also known as visual communication design, is the "visual" as a means of communication and expression, through a variety of ways to create and combine symbols, pictures and words, so as to create a visual representation used to convey ideas or messages。Logo design is not only the design of practical objects, but also a graphic art design。It has similarities with other graphic arts in expression and its own art laws。

Mudanjiang e-commerce training professional school

Graphic design in addition to the visual to give people a beautiful enjoyment，It is more important to convey a message to a wide range of consumers，An idea，So in graphic design，Not only focus on the surface visual beauty，Think about the message，Graphic design is mainly composed of the following basic elements: creativity: is an element of graphic design，No good ideas，There is no good work，Three conditions of audience, media and cultural background should be considered in creativity。Composition: Composition is to solve the spatial relationship between graphics, color and text, so as to be novel, reasonable and unified。Color: Good graphic design works pay attention to harmony, contrast, balance, rhythm and rhythm in the use of picture color。

Mudanjiang e-commerce training professional school

Now graphic designers dubbed full-stack designers, need to master the skills in addition to the conventional Photoshop, CDR, AI, but also need a variety of auxiliary software, such as PR, AE, C4D。Mastering software skills requires a rich theoretical foundation, such as layout design principles, three major components, graphic creativity and other knowledge。Graphic designer is one who needs to update their skills in real time，A career that needs to keep up with The Times，Because the aesthetic is changing with the development of The Times，Every generation has a different idea of beauty，If you want to keep up with The Times, you must keep up with The Times，Timely update their own technology and improve their own aesthetic，This is a position that requires lifelong learning。