What are the characteristics of marketing

marketingMarketing, also known as marketing, marketing or marketing, market is a category of commodity economy, is a form of economic relations with the exchange of commodities as the content。For enterprises, the market is the starting point and destination of marketing activities。

Marketing is not only a function, but also an activity, process and system in which an organization creates, communicates, disseminates and delivers customer value for the benefit of itself and its stakeholders, and brings economic value to customers, clients, partners and the whole society。It mainly refers to the process of marketing personnel to carry out business activities and sales behaviors for the market。

Harbin Animation TrainingThe school introduces you to the characteristics of marketing:

Focus on consumer needs，Implement target marketing;Use the marketing mix，Fully meet the needs of consumers;Establish the overall product concept，Stimulate new product development，To meet the overall needs of consumers;To achieve the goal of obtaining profits by meeting the needs of consumers;The Marketing Department becomes the center of directing and coordinating the entire production and operation activities of the enterprise。

To consider from a long-term perspective how to effectively defeat competitors, in an invincible position;

Pay attention to market research, collect and analyze a large amount of information, only in this way can make the right decision when the environment and market changes have great uncertainty;

Making decisions in the midst of change requires its decision-makers to have a strong ability, to have the same insight, discernment and determination as entrepreneurs。

The concept of production is a concept of "what we produce, consumers consume"。Therefore, in addition to the shortage of materials and the shortage of products, some enterprises in the condition of high product costs, their marketing management is also dominated by product concepts。Henry Ford, for example, focused on mass production of automobiles in the early 2000s in an effort to reduce costs and make them affordable, thereby increasing Ford's market share。